our story

how it began…

My metalsmithing journey began in 2008 when I set up an online alternative fashion boutique called dressed to the nines.
The corner of the living room of my little flat would be piled high with boxes full of interesting clothing and accessories
I’d sourced from around the world to resell. At first I sold everything from handbags to hair bows but the focus shifted purely to jewellery when I realised that’s where my heart lay, and it evolved from there. 

At the time it was hard finding quality pieces that reflected my love of alternative and geeky fashion, so I started to craft more of the designs myself. It wasn’t until I bought a jewellers hand torch in 2014 and started experimenting with sterling silver, that I really discovered my passion for working with gemstones and precious metal. I was instantly hooked!

I loved the creative freedom forging my own one of a kind pieces allowed me, and I still remember the first ever soldered piece of sterling silver jewellery I made. My mum lost an earring from a favourite pair so I made it my mission to breath new life in to the lonely one that was left. I didn’t have much of a clue what I was doing but did manage to transform it into a pretty ring. I’m still proud of it now and it’s still worn by my mum!

I’ve come a long way since i first picked up a smithing torch. I am completely self taught so at times it has been a literal baptism of fire! There has been some big shifts in my life as well as my work. The living room corner has been upgraded to a little home workshop, and i’ve said goodbye to Wiltshire to relocate to the welsh valleys. so in the spring of 2020 the time felt right to embrace another big change, one that better reflected myself, as well as my jewellery.

Dressed to the nines was reborn as ‘phoenix alchemy Jewellery’ and I started the next chapter in my metalsmithing journey! I’m so excited to see what the future holds

The jewellery

The inspiration for my creations is drawn from an eclectic array of places and you’ll find collections that are influenced by my love of gaming, nature, mythology, fantasy and sci-fi. I want to say something a little different with my jewellery and transform nerdy ideas into beautiful pieces that reflect a more grownup version of geek.

I only forge my necklaces, bracelet, earrings and rings from precious metals – sterling silver, 9ct, 14ct and 18ct gold. I never plate or coat my designs and there is no nickel in the metals I use. it’s important to me that my jewellery be both beautiful and of the highest quality. 

every piece is unique as I use a variety of traditional, as well as modern metal working, smithing and gem setting techniques to hand craft each order.

As I am registered with the goldsmiths assay office in London, I’m able to have my designs hallmarked. i’m also a member of the guild of jewellery designers.

Although My work is primarily sold online you can also catch me at select UK comic cons and events throughout the year, so come say hi if you see me and check out more of what i do

 

the name

Reborn from the ashes of ‘dressed to the nines’ in 2020, the name ‘phoenix alchemy’ just felt fitting. its been a long and at times difficult journey so i loved the idea behind the phoenix. since alchemy involves the transformation of base into something precious and valuable i felt it reflected my aim when crafting each piece and of course the mythology and magic connotations of both words very much appealed to my geeky side.

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phoenix (noun) phe·nix

  • a mythical bird of great beauty fabled to live 500 or 600 years in the Arabian wilderness, to burn itself on a funeral pyre, and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope.

Alchemy (noun) al·ki·mee

  • the process of taking something ordinary and turning it into something extraordinary, sometimes in a way that cannot be explained.

the designer

Hi! I’m Emily, the designer and boss lady behind phoenix alchemy jewellery.

I was forever doodling, crafting and writing as a kid so it was only natural that I would gravitate towards something more creative career wise.

I’ve called a lot of different places home, from cornwall to county cork and I can’t say I had the most traditional childhood, but it was most definitely interesting!  I treasure the memories of summers spent at festivals, family hikes up Glastonbury tor and early morning swims in the bracing british sea. a lot of my time was spent outdoors adventuring in imaginary lands, and as a child of the 80’s, OTT fantasy and Snes games were a staple of my upbringing. I pretty much popped out of the womb  obsessed by unicorns,  hobbits and he-man! and you know what? I never really outgrew it! My nose is still buried in books and comics, my mind in other worlds, and I’m still gaming away (although sorry Destiny, zelda ocarina of time will still never be beaten!) Alongside my love of tattoos and the alternative scene, these experiences now form the inspiration for most of my collections.

At heart I’m still that little feral, geeky girl that feels freest outdoors. South wales is now where i call home and i love nothing more than exploring its beautiful beaches and forests, faithful hound by my side. Come winter I can be found slope side, snowboard in tow. I also have a lifelong passion for everything equine. I never did get that unicorn I always dreamt of, but Amba, my beautiful chestnut mare comes close.

So grab a cuppa, a slice of cake and come join me on my daydream adventures friends